Etsy.com is probably the most popular platform for selling crafts online.
In this blog, I am going to keep track of my experience with Etsy. Since I am just in the beginning, I don’t have too much to share, but my experience in setting up the shop and some insights from my online experience so far.
We (me and my mother) have been selling successfully our boutique clothing line in our brick and mortar shop for almost eight years now. Somewhere around 2010, I decided that it is time to open our first online shop, using an e-commerce platform called Prestashop. We’ve made a lot of SEO and marketing mistakes along the way.
But we’ve gathered a lot of experience which I try to put in use now. Here is what I try to pay attention to:
Take action! Set up your shop.
I finally took action on creating my Etsy shop. Here are the steps I went through:
- start the registration process
- then follow the registration process. It is easy to follow through.I’ve spent some time thinking about the name of the shop. I finally decided on the trademark we use – Dudoni.
You can not open a shop without listing, at least, one item.Every listing you upload will cost you $0.20. Other fees will be included when you realize a sale.Pay attention to your about page.
I’ve tried to give it a bit of a personal touch. Tell me what you think about it.
2. Think through the policies of the shop – how you ship, where you ship to, what time does it take to process the order, etc.
I still didn’t get quite there. I am planning to gather some offers from all the international couriers but at this point, I offer only priority international mail. Due to our location shipping with a courier usually costs more than the item I sell itself. I’ve set my returning and policies and guarantees. Etsy now has the policies written, you just have to check your preferences. This includes returns, shipping, custom orders. I personally had something that I needed to add, so I added some of my policies in the description of the items.
3. Spend some time to write detailed descriptions and add quality photos.
After a couple of shooting attempts, I know that there is much more to be done in this direction. But according to me, the most important thing is to start, even if you are not perfect. So I used what I have and keep in mind what I need to do better the next time.
4. Give answers to questions before they arise.
I plan to spend some more time here, paying attention to tags, titles and keywords. They are essential for success because they help people find you.
5. Always be available for potential buyers.
I check my account at least twice a day. There is not an order yet, but guess what – there are visitors and views are slowly adding up.
Update here: I added the Etsy sells app to my phone, which would indicate when there is some activity in the shop. This saves time as any other automatization process, so I would highly recommend it.
I also made a graphic logo and added a profile picture.
What I plan to do from now on is to keep adding listings to my shop, paying attentions to titles, tags and descriptions. And we will see how it goes.
I will be happy if you share anything else that seems important to add up to this list.
If you wish so, keep track of my progress in the Etsy store. Or if you want to open your own, get 40 free listings to begin with.